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In the clip above, you'll find a commercial that will likely make you feel nostalgic, old, or both, depending on what your age is. It features a song called 'Be Like Mike' that is almost certain to be stuck in your head for the rest of the day once you hear it. The song helped turn the commercial, which was created for Gatorade, into one of the most iconic commercials of Michael Jordan's career. The commercial campaign surrounding the song was so good that Gatorade actually brought it back last year.
The composer for the catchy tune used in the commercial, Ira Antelis—fun fact: He also came up with the 'I'm Lovin' It' jingle for McDonald's—was on the Brown and Scoop show on the Play.it podcast network Friday to talk about how the original 1991 'Be Like Mike' commercial came together.
According to Antelis, it all started when Gatorade bought ad space without coming up with a definitive concept for a commercial first. Their original idea was to air Jordan footage set to the tune of 'I Wanna Be Like You' from the Disney movie The Jungle Book. However, as they tend to do, negotiations for rights to the song fell through. Antelis believes this was the reason why Jordan never said that he wanted to go to Disney World after winning a championship like so many other pro athletes have done in the past (as if MJ would be so petty). It forced Gatorade to go back to the drawing board and come up with a new idea.
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'They actually tried to buy the song or license the song from Disney from The Jungle Book 'I Want To Be Like You,' Antelis said on the podcast. Game of life for pc free download. 'What happened was..negotiations broke down like mid-week and they literally bought airtime for the following Monday that they wanted to air this commercial thinking that they had 'I Want To Be Like You.' They couldn't negotiate it, which I think is one of the reasons why when Michael Jordan won all his championships, he would never say, 'I'm going to Disney World.' I think he still resented it.'
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With a deadline looming, Gatorade was left with the task of trying to come up with a new song in just a few days, and they asked several companies to create one for them. Antelis' company won the right to be featured in the commercial after creating the melody for 'Be Like Mike' in about 15 minutes. Antelis says it led to him getting tons of calls from New York City and Los Angeles ad agencies who were suddenly interested in his work.
You can check out Antelis' entire interview from the podcast below. It's crazy to hear how history was made in a matter of just minutes.
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Michael Jordan in 1997
'Be Like Mike' is a Gatorade commercial featuring American professional basketball player Michael Jordan that originally aired in 1992.
After seeing an early cut of the commercial, just featuring highlights of Jordan dunking, advertising executive Bernie Pitzel was disappointed. Pitzel came up with an idea to use the song 'I Wanna Be Like You' from the 1967 film The Jungle Book, though Disney asked for more money in licensing to use it than Gatorade was willing to pay.[1][2]
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Pitzel wrote the lyrics to 'Be Like Mike' inspired by The Jungle Book song, and put it to a tune by Ira Antelis and Steve Shafer.[3] 'If we had used music from The Jungle Book,' Antelis told journalist Darren Rovell, 'the advertisement would have been forgotten.'[1]
In 2015, as part of its 50th anniversary celebrations, Gatorade re-aired a digitally remastered version of the commercial during NBA All-Star Weekend. The updated version ends by displaying the hashtag #BeLikeMike.[4] For the 25th anniversary of the commercial's release in 2017, Gatorade and Air Jordan collaborated to release the 'Be Like Mike' collection. This collection included shoes, clothes, and accessories that featured Gatorade branding.[5]
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See also[edit]
- 'Hey Kid, Catch!', Coca-Cola advertisement featuring football player 'Mean' Joe Greene
References[edit]
I Wanna Be Like Mike Song Download Video
- ^ abRovell, Darren (August 9, 2016). 'Famed 'Be Like Mike' Gatorade ad debuted 25 years ago'. ESPN. Retrieved October 8, 2017.
- ^Foss, Mike (March 18, 2015). 'Gatorade brings 'Be Like Mike' campaign back from the '90s with 3 new commercials'. USA Today. Retrieved October 8, 2017.
- ^Evans, Gavin (May 6, 2016). ''Be Like Mike': The Story Behind Michael Jordan's Iconic Gatorade Commercial Song'. Complex. Retrieved October 8, 2017.
- ^Nudd, Tim (February 12, 2015). 'Gatorade Digitally Remastered 'Be Like Mike' After 23 Years, and Damn Does It Hold Up: Classic spot looks like new'. Adweek. Prometheus Global Media. ISSN0199-2864. Retrieved February 12, 2015.
- ^Stearns, Alia (December 20, 2017). 'Be Like Mike With The Gatorade-Inspired Air Jordan 1 OG Collection'. Uproxx. Retrieved December 28, 2017.
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